An example virtual shoe store for the metaverse with audience segmentation
Retail in the metaverse
We built the shoe store to demonstrate how a shoe brand might build a metaverse presence. Players can virtually walk around the store to view and interact with shoes that most catch their eye. Beam allows the shoe brand to update which shoes are displayed to which customers.
With Beam's analytics dashboard, the brand can see which assets are the most engaging to different customer segments. That way, then can experiment and select the right assets to show to the right people.
Instant behavioural updates
Beam's live capture analytics allows brands to automatically show trending shoes in key locations. Not only that, but it can also learn from a user's past behaviour to show them recommendations to similar shoes, or reminders of the shoe they've most engaged with in the past!